Institution Decision

After research into our target audience and film institutions such as Walt Disney, Universal, Warner Brothers and Film 4 production we decided the best option was to go with Film 4 productions if we were to produce our film to sell and be seen.

We decided if we were going to produce the film properly and want it to be shown to the correct target audience we would like to do it through Film4 as they are a British production company. As they are a British company our film would obviously be seen in Britain first which would be good as the narrative is about typical British teens, therefore attracting our target audience. However the main reason we decided on the company is because of its target audience. Film4 is owned by channel 4 who have a few other stations under their name such as E4. E4 we found out in our audience research is the channel that most teenage and young people like to watch, and Film4 productions are quite often shown on there. So by producing our film under the channel 4 brand we can get it shown to our teenage target audience.

Our group also decided on Film4 productions as we found out through our film research that one of the films we viewed (Lovely Bones) was produced by them. We really enjoyed their opening sequence and used some of their techniques withing our film; also we discovered that the film was very successful so this encouraged us more to use Film4 as we know that the film will be published well. We also discovered into further research that Film4 productions have helped to create many other British teenage films which went on to be very successful.

In conclusion by choosing Film4 productions to produce our film with will prove to be very successful due to the many other success of teen dramas they have had. Also the fact that their main target audience is teenagers and young adults which is our target audience as well.